Turn Up The Music!

Judi did.

Judi was a professional dancer and got jazzed every time she had the chance to perform … but with her career winding down she began looking for a way to keep dancing … and thought it might be fun to teach others how to dance. So, she started some classes. And she loved it… there was only one problem … her students weren’t coming back. She figured she had a dropout rate of around 90%. To keep teaching, Judi knew she’d have to change her classes in one way or another. So, she did something few businesspeople actually do … she asked her ex-students why they were dropping out … well, there was no dancing around it … she discovered that her classes were simply too strenuous and more suited for professionals... most of her students simply wanted to get in shape while having fun. So Judi dropped what she had been doing and started teaching “Just for fun” classes. She turned up the music, picked up the pace and created a fun environment. Attendance took off and the students stayed … soon she started training new instructors to hold even more fun dance classes.

Today, Judi’s dance company generates sales of over $100 million annually from over 8,000 franchisees around the world … and its named after the music she initially played and the benefit participant received .. Jazzercise

Jazzercise is a great idea … because understanding what your target customers really want can really help you shake things up.