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Ten-Year Dream
Judy spent ten years and sold her house to turn a Swedish band's hits into a musical. More than 50 million people have now seen it.
Coming soon
Mamma Mia
Sometimes you just have to go the extra mile to make your dream really sing!
Transcript
Judy did.
Judy fell in love with a single song … she sang it all the time and it became her anthem … a few years later when she was an assistant to Tim Rice, the English award-winning musical lyricist, she got to meet the two writers of the song who were now working with Tim on a new musical called Chess.
Now others might be intimidated … but not Judy … she got to know them well over the next several years … and that’s when she had an idea … she told the writers that their songs would make a great musical … the writers were famously protective about their music … but knowing Judy they said craft script and we’ll see …
Well it took ten long years … all Judy’s friends thought she was crazy … even more so when she hired a playwright who had never written a musical before and director who had never directed one … it was a huge risk …
When things took longer than expected Judy sold her house to pay the bills … Finally, the show was ready to open ... and advance sales were huge … everyone wanted to see it … and before long the show outgrew its theatre and had to move. And that song Judy fell in love with so many years earlier “The Winner Takes It All” was now oddly true.
Today, the musical Judy fought to create is now one of world’s most successful … playing everywhere from New York to Charlottetown to Stockholm, the home of the songwriters … over 50 million people have seen it live and it’s been turned into a movie … and you know all the ABBA songs … Mamma Mia!
Mamma Mia is a great idea … because sometimes you just have to go the extra mile to make your dream really sing!
Your idea could be the next story
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