Side Effect

Pfizer did …

Developing a new drug or medicine takes a long time … and a lot of money. A few years back, scientists at Pfizer started developing a drug to relieve blood pressure and treat heart failure. After six years of hard work and millions of dollars, they came up with … Sildenafil.

Trials on Sildenafil proved it was safe but unfortunately just not powerful enough to be really useful. So Pfizer began preparing to shelve Sildenafil and move on to other promising drugs … But in looking over the research data, Pfizer scientists noticed many trial participants had reported an unexpected side effect. After a bit more research they concluded Sildenafil might be really helpful for people with a totally different condition.

Today, Sildenfil helps people all over the world and is one of the most famous and financially successful drug discoveries of all time … under its new and more exciting brand name … Viagra

The Viagra story is a Great Idea because sometimes the journey is more rewarding than the goal itself.

Now’s the time to get going.