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Stuck watching a traffic jam on Toronto's Highway 401, David pictured all those bored drivers and decided to give them something from space.

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SiriusXM

Investing big and persevering when others give up can sometimes pay off with sky high results!

Transcript

David did.

David grew up in Vancouver in an entrepreneurial household where taking risks was encouraged .. so it was no surprise to anyone that David would drop out of university to try marketing a new technology: paging services … now paging services were mildly successful for a time but the real benefit for David was that it allowed him to end up in cellular phone business … and just a few years later by his early 30s David had sold out making himself rich in the process .. but now he was restless and unsure what to do next.

One rainy night in Toronto staring out of his condo window David was captivated by a major traffic jam on Highway 401 … thousands of cars literally going nowhere with all drivers bored to tears … and that’s when he had a great idea and got really serious. It took 12 years, over a $1 billion in investment and convincing a whole lot of people who thought David had his head stuck in the clouds … but he finally did it.

Today, 20 years later, the business David Margolese cofounded after watching a major traffic jam on Highway 401 in Toronto now has over 30 million subscribers and sales of over $5 billion per year … SiriusXM

SiriusXM is a great idea because investing big and persevering when others give up can sometimes pay off with sky high results!

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