Based in Calgary, Alberta, Canada · Helping entrepreneurs worldwide
Keeps Running
An Ontario-born engineer named Lewis raced two toy cars in his company cafeteria. One stopped and the other just kept going.
Coming soon
Alkaline Battery
When you figure out how to do something right you and your customers with get a big charge out of it!
Transcript
Lewis did.
Lewis was born in Pontypool, Ontario and was energized when it came to science … ending up with a chemical engineering degree from the University of Toronto … after graduation he got a job at a manufacturing company in Ohio. His job was to see if he could make the company product’s made last longer as sales were suffering because they didn’t … … the company’s existing product used zinc and carbon ..but Lewis felt it might be better to create a whole new product … so he and some researchers tried a mixture of manganese dioxide, zinc, and an electrolyte instead … others had tried this approach before with little success … but Lewis’s idea was to use powdered zinc … it worked great … the only problem was his bosses weren’t convinced … so Lewis set up a demonstration in the company cafeteria .. he outfitted two toy cars .. one had the old product and the other had the new prototype … well when the first toy car stopped working … the other one with prototype just kept going and going.
Today, 60 years later Lewis Urry’s first prototype product is in the Smithonsian and the latest versions of what Lewis originally created help generate almost $2 billion in annual sales worldwide … the Energizer Alkaline Battery
Energizer Alkaline Battery is a great idea because when you figure out how to do something right … you and your customers with get a big charge out of it!
Your idea could be the next story
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