Juiced

Dale & Jon did …

Dale loved to play baseball ... and got a scholarship to play at university. That’s where he met his friend Jon.

After graduating, Dale returned to work in Canada. But Dale and Jon continued to look for projects they could work on together. They tried several things .. things like importing security alarm systems into Canada.

One day on a camping trip along the Oregon coast, Jon asked Dale about a new restaurant concept from California and how it was doing in Canada. Dale had no idea what Jon was talking about. But once Jon explained it, Dale was Juiced. He went home and spent months researching, testing and refining how they could it better.

Now Dale and Jon had no restaurant experience … but when they were ready, he and Jon pooled some of their funds and opened their first store just outside Edmonton. It was an immediate hit. More stores followed quickly boosting sales and profits skyward.

Today, Dale and Jon’s restaurant chain has over 300 stores across Canada and around the world in places like Brazil and India … and they both remain devoted to the fruit of their labour … Booster Juice.

Booster Juice is a Great Idea because carefully researching, testing and refining your concept before you start is key boosting the chances of its success.