Home Run

Edward did …

Edward’s father had been an inventor … a good one. He’d invented a way to make radios easier to use … and then had opened his own radio station to help sell the radios.

But then disaster struck. Edward’s father died unexpectedly and the family lost virtually everything. Now, at age 8, Edward had found his calling … he was going to get everything back.

Well he worked hard … A few years later, while still in law school, Edward and a friend bought a small radio station. Quickly realizing the power of media, Edward then took a chance. In a bold move he cold called a local media tycoon from the law school’s office and convinced the tycoon to meet with him. Soon Edward part owned Canada’s first private television station.

Well Edward didn’t stop there … he kept making bold choices and calculated gambles … some which worked spectacularly well and some that almost bankrupted his company.

Today, Edward’s company is one of the largest communications and media companies in the world with sales of $12 billion annually … largely built from the persistence and passion that was kindled in an 8 years old Edward Ted Rogers.

Rogers Communications is a Great Idea because taking chances can lead to some incredible home runs.