Good to The Last Drop

Joel did.

Joel was a travelling salesman who worked in the wholesale grocery business .. one day a client asked him what the best coffee he sold was … and while he loved coffee he realized he actually didn’t know … so he set out to find what he considered the perfect blend.

It wasn’t easy … ending up in Nashville Joel and a coffee broker spent 8 years creating and testing different blends until they found the one … but how to market it? And that’s when Joel had a great idea that was just too good to drop … he’d give Nashville’s most prestigious hotel 20 pounds of the blend for free … to see if their customers liked it … well the hotel tried it… and a few days later when they went back to the old brand of coffee … their guests complained so loudly that the prestigious hotel agreed to buy Joel’s blend exclusively.

And that was that … together with a partner he formed the Nashville Coffee and Manufacturing Company to market the blend. First in Nashville then across the country. By the mid 1980s it was the number one selling coffee brand in the entire United States.

Today, over 100 years later, the coffee blend Joel created remains very popular … and is still named after that prestigious Nashville hotel where he tested it and won them over as his first big client … the Maxwell House.

Maxwell House Coffee is a great idea … because when you make something stand out for quality … the results are often good to the last drop.