Drink It In

Jim did …

Jim really wanted to be a country singer. He even moved to Nashville to pursue his dream … but his first album sold just 324 copies. And his record company then “lost” the master to the second album. When his marriage failed, Jim set sail for Florida.

Things didn’t start out much better there either … and he supported himself anyway he could. But Florida changed Jim and the laidback lifestyle changed his music … not wastin anytime he was able to sign a new record deal and a few years later ended up with his one and only Top 10 hit.

But unlike other one hit wonders Jim continued to be popular. He kept writing and performing other songs focused on the laid back seafaring life … and then he did something different … he started merchandising it.

Today, Jim’s company sells a lifestyle … a state of mind that has become a state of being. Cafes, Hotels, Casinos, Clothes, food and, of course, drinks.

All inspired by a song Jimmy wrote over three decades ago and that you still know the words to today. Margaritaville.

Jimmy Buffet’s Margaritaville is a Great Idea because knowing what people really want and delivering it to them can make you a big hit.