Discount

Larry did.

Larry’s grandfather immigrated to Canada with hopes for a better life … and started peddling whatever he could door-to-door to make ends meet eventually he opened his own store … then over the next 70 years .. Larry’s grandfather and father the store they called S Rossy into a 20 location, chain where they sold everyday items. Now it was Larry’s turn to take over … and that he did … but the retail environment was becoming exceptionally difficult for small operators … S Rossy’s major competitors Woolco and SS Kresge were abandoning the five and dime niche to compete with larger department store chains .. with disastrous results … so, Larry saw an opportunity .. to own the low price market … and leveraging S Rossy’s key advantage in buying direct from suppliers and bypassing middlemen, Larry set about testing out his new concept store … he converted one of his existing S Rossy locations in the town of Mantane, population 14,000, on Quebec’s Gaspe Peninsula into a new style, low price store .. it was an immediate hit … so much so that Larry converted more S Rossy stores and then opened a lot of new locations

Today, just 25 years later, the retail chain originally called S Rossy now has almost 1,200 stores right across Canada … and sales of more than $3 billion per year … under the simple name that reflects the low prices you can find on everyday items in each store ... Dollarama

Dollarama is a great idea .. because if you can make every dollar count you’ll can outflank even the biggest competitors!