Based in Calgary, Alberta, Canada · Helping entrepreneurs worldwide

Cleaning Boats

A boat-cleaning business owner named Linwood made a gentler cleaner so his workers stopped getting sick. A consumer-goods giant made it famous, jingle and all.

Coming soon

Mr. Clean

Solving a problem for others can often help you clean up big!

Transcript

Linwood did.

Linwood lived on the East Coast of the United States …where he ran a little company … a company that hired people to clean boats … now if you’ve ever have cleaned a boat you know it can take a lot of work … and at the time it also took some fairly toxic chemicals as well … now Linwood’s problem was his workers were getting sick because of the chemicals … and wanting to protect them as well as avoiding very high premiums for disability insurance … Linwood used his rudimentary knowledge of chemicals to create a new type of cleaner that would be less toxic … … it worked so well he got a patent and after a while he sold patent and name to Proctor & Gamble … who with their marketing muscle … were able to turn the product within just 6 months into one of the best selling cleaners in entire the United States.

Today, over 60 years later, the cleaner and brand Mr. Linwood Burton originally created to ensure his workers didn’t get sick cleaning boats and reduce his insurance premiums is now famous worldwide … and if you’re of certain age … you might not be able to get the jingle of your head once I tell you who it is … Mr. Clean Mr Clean

Mr. Clean is a great idea because solving a problem for others can often help you clean up big!

Your idea could be the next story

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