Clean Smell

Proctor & Gamble did.

Proctor & Gamble staff were stumped. The company was renowned for creating and marketing new consumer products … however, after years of research and millions of dollar they had rolled out a real stinker … a product they thought would be a breeze to market started off with small sales and they got smaller. It was disaster

Rather than tossing the product aside they went back to drawing board .. they followed customers around .. asked questions … and took notes … it didn’t seem to help … until one day they noticed something unusual … the people who needed the product the most were the ones that didn’t realize they had a problem.

So the team reformulated the product … instead of reminding people their house wasn’t clean every time they used it … they added a distinct clean scent and marketed it as a reward for cleaning the house … and sales took off.

Today, the product that originally had no smell but then was reformulated to smell nice is one of the most successful products Proctor & Gamble markets worldwide … . Febreze

Febreze is great idea … because you can often clean up if you can figure out why things don’t smell right.