Based in Calgary, Alberta, Canada · Helping entrepreneurs worldwide

Chew On This

William gave away baking powder to sell soap, then a chewy treat to sell baking powder. Customers liked the treat best.

Coming soon

Wrigley's Gum

Figuring out what people want and then giving it to them will mean they stick with you for a very long time.

Transcript

William did.

Growing up in Philadelphia William didn’t like school very much and was chewed out more times than he could count by his father. But it turned out William was good at one thing .. and that was sales. With just a few dollars to his name he moved to Chica

Today, over a 100 years later, the snack item William marketed is still very popular and one of the most well-known brands in the US. Wrigley’s Juicy Fruit gum

Wrigley’s Juicy Fruit gum is a great idea because figuring out what people want and then giving it to them will mean they stick with you for a very long time.

Your idea could be the next story

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Today’s Great Idea

Calgary, Alberta, Canada · go@todaysgreatidea.com · 403-669-6739