Bath Time

Leo did.

Leo was Polish immigrant in New York City who was looking for that one tip, that one idea … that could help him start a new business … and one day he found it when he watched his wife clean and wash their baby … so he immediately formed the Leo Gerstenzang Infant Novelty Company … his product? He called them Baby Gays … now because they involved caring for babys and he didn’t want to sell anything he wouldn’t want to use on his own baby … he made sure the quality was built into it right from the start …. So he made Baby Gays out of wood and cotton and even dipped them in boric acid to make sure they were sanitary. And then he started marketing them intensely … and Baby Gays took off!

Today, almost 100 years later, Leo Gerstenzang Baby Gays are extremely popular around the world generating hundreds of million in annual sales … and the brand has become the generic name for a whole product category .. kind of like Xerox for photocopiers and Kleenex for tissues … don’t know Baby Gays? Well that’s because Leo changed the name after a few years to better represent what the product was … quality at the end of a stick … Q Tips

Q Tips are a great idea because solving everyday challenges you see around the house just might help you clean up great!