A Funny-Looking Shoe

Scott did.

Scott wasn’t sure what to make of what he was looking at … he’d come across an unique shoe that a little company in Quebec had created for day spas.

It looked strange but had some amazing properties that were perfect for boaters like Scott … it was waterproof, resisted bacteria and fungus and most importantly felt great to wear.

One weekend while on vacation Scott showed the shoes to two buddies … who were absolutely amazed … and they started a company that weekend to market and sell the shoes.

First they ordered a whole lot from the little company in Quebec .. but they had the manufacturer make a slight change and add a strap so that the shoe would not fall off. Second they took their new product to a boat show in Florida.

Well, after selling a thousand pairs in 3 days and having the fire marshall threaten to shut down the booth because too many people were crowding around it … Scott and his partners knew they had a big hit on their hands.

So they promptly bought the Quebec manufacturer and began producing as many shoes as they could.

Today, in just over 10 years, the company Scott and his buddies started has sold over 200 million shoes and now operates over 500 stores worldwide that sell … Crocs

Crocs is a Great Idea because just a little twist on an existing idea can lead to great success.