A Crafty Gold Mine

Markus did.

Markus was a Crafty young kid … at just 8 years old he wrote his first game on his dad’s old Commodore computer. When he grew up he knew what exactly what he wanted to do – create more video games.

Many years later, after working for a small time gaming company, he wanted do something different … that is to create something that anyone could play and have fun with.… and more importantly create a game completely different from what all the big time game companies were producing.

So he played around with some code, and wrote a simple 3D game which he enjoyed. It featured a really specific art style, mined from successful games of the past.

An early version of the game online was a hit with friends. Markus kept tweaking the game and adding more elements until another release was made, this time charging a small amount to play. With this money he was able to quit his day job and continue working on the game. More people kept buying and pretty soon he had sold over 1 million copies … and all without a single dollar spent on marketing … just through sheer word of mouth and a few news stories. And it just kept going from there.

Today, in just over 3 years of commercial availability, Markus’ game has a staggering 54 million copies across virtually every platform .. as people just can’t stop mining … MineCraft

Minecraft is a Great Idea because going against sometimes going against the flow can help you build your own gold mine or whatever you can possibly imagine.